RDA Nutrition AG was founded by the three friends in Switzerland and the USA in 2014 in Switzerland with the idea to create a new health oriented Energy Shot beverage in what is still a fledgling but rapidly growing European market for this kind beverage. This is a phenomenon of changing consumer tastes in the Energy beverage segment, an observation already observable in the United States. It is considered to be exactly the right time to enter and grow this market in Europe and beyond.A key fact to remember is that this is not an “energy drink”, rather, it is an ENERGY SHOT. Shots of this type are not available in most locations in the world and have only become noticed to a sizeable degree in the US. But this is changing very rapidly with other world regions poised to follow the US trend.
Energy shots represent a totally different and new market. Europe has just started and is growing quickly. In the US it is only a 6 years old market segment and it is the fastest growing and the most profitable one in the beverage industry.
The Energy Bomb shot, is offered in 60ml sized bottles and is based on a carefully designed mix of fruit juices, vitamins B6, B12 and C, as well as caffeine and sugar. It provides consumers with an energy boost but with an absence of some of the chemicals found in energy drinks and which give those drinks a rather unpleasant taste. Not so with Energy Bomb which is very tasty! It mixes very well with other beverages enabling all sorts of attractive drinks combinations which is one reason why it is so popular.
It does not need refrigeration and a large mix of people drinks it: students, truck drivers, athletes, in fact any person in need of a fast shot and boost of healthy energy. Its colorful packaging (orange and pink). Regulators in the EU and in Switzerland have just recognized the new beverage segment called “Energy Shot” as of Jan 1, 2014.